The Being Found Radio Show
If your company isn’t being found who’s is?
Every week Joe & Chauncey demystify the internet.
Facebook is one of the most powerful channels, next to Google and if your business isn’t connected, that is one less place you are being found by buying customers.
MozCast is a weather report showing turbulence in the Google algorithm over the previous day. The hotter and stormier the weather, the more Google’s rankings changed.
We’ve all come together to build a standard best practice concept and guideline for building these websites the way they’re supposed to be done. The local developers have all agreed to do them at a dramatically reduced price if you accept the terms. On top of that, we’re training high school kids to help us out so they learn these skills and can contribute to our goal of getting these businesses out there for the world to see.
Let’s take a look at Amazon for a minute. They are making a significant impact on the world around us. Amazon is everywhere. They are working on getting into healthcare; they now own grocery stores, they are taking over the e-commerce economy.
I want to talk about Amazon Alexa laughing at people who own it. This is kind of creepy and weird. This AI assistant living in your house and listening to everything you say is now laughing creepily on its own.
There is this bit of news that just came out that I want to talk about right now. Chauncey, we have talked about AMP or “accelerated mobile pages” which Google loves because they pages are so fast. AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. On Feb. 24, 2016, Google officially integrated AMP listings into its mobile search results.
Our 2-minute tip for this segment is about how important it is to Google your own business. It’s a little crazy how often businesses don’t google themselves or don’t google their products or try to find out what people think about their products.
Your business website should have descriptive titles! Make sure the titles of your products, web pages, and blog posts are descriptive. Don’t make the viewer guess what it is about. If I am looking for something, I don’t want to waste my time digging through products to see if it is what I want. I want to know what the product is before I read about it, so I don’t waste my time. Descriptive titles matter.
Every single service company should have their products or their services online in an e-commerce fashion even if it’s not allowing someone to buy. Shopify will allow you to to create an online catalog that’s filterable and everything, that you don’t even have to allow purchases from.
Down through the years, some startups really struck gold. When Accel Partners invested $14.8 million in a website called "thefacebook.com" back in 2005, they made a return of $5.6 billion - 378 times their original outlay. More often than not, however, startups tend...
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